GTM Fix #1: Rebuild It Backwards

Most GTM strategies are still built from the inside out.

Sales stages, internal metrics, SDR handoffs, and funnel math are all optimized for how WE want to sell.

But here's the hard truth: your buyer doesn't care about your funnel.

They care about solving a problem, deciding on a path, and not getting fired for the wrong solution.

So, what if we flipped the script?

Fresh Fix: Start with How People Buy

Instead of mapping your GTM to your sales process, map it to:

** The emotional triggers that start a search

** The real-life friction in their evaluation process

** The internal conversations they're having without you

When you do, two things happen:

** Buyers feel seen and understood.

** Revenue becomes a natural byproduct of relevance.

Your GTM shouldn't be a process buyers are forced into.

It should be a system that meets them exactly where they are.

Let Vetta Sales Consulting help you summit to success in your GTM strategy.

The beaten path won't get you to the peak. Climbers who stand out choose a different line.

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