GTM Fix #3: Marketing & Sales Need a Shared Narrative

Marketing pushes content, and sales push conversations. But do they share the same story arc? Are they on the same path? 

Too often—it's like they're climbing different mountains.

Here's what happens in the wild:

** Marketing talks features while Sales talks pain

** Marketing targets personas while Sales chases real people

** Marketing builds awareness while Sales fight to build urgency

And in the space between those narratives?

 ❌ Messaging splinters

 ❌ Pipeline stalls

 ❌ The whole GTM motion slips further from the summit

The Real Problem: Narrative Misalignment

You don't have a messaging problem. 

You have a narrative problem.

Marketing is telling one story. Sales are telling a different story. And the client? They're stuck at base camp, unsure which path to follow.

✅ The Overlooked Fix: Build a Shared Narrative to Drive Revenue. Take the uncharted path! 

At Vetta Sales Consulting, we use scientific analysis to help GTM teams define a unified narrative that earns attention and builds urgency. We help align Marketing & Sales around shared language, themes, and momentum.

This isn't just storytelling.

 It's a strategy for the climb.

When everyone’s on the same path—same altitude, same compass, same summit ... You create clarity that moves deals forward.

Because when Marketing and Sales tell one cohesive story:

 ✅ Messaging lands

 ✅ Buyers move

 ✅ Revenue happens

Are your teams aligned around a shared path to the summit, or are they scaling different peaks with different maps?

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