BLOGS

The things you learn while visiting the trail! During Prohibition, over 200 distilleries shut their doors. The bourbon industry...

Marketing pushes content, and sales push conversations. But do they share the same story arc? Are they on the same path?  Too...

Most GTM strategies are still built from the inside out. Sales stages, internal metrics, SDR handoffs, and funnel math are all optimized...

The best leaders and coaches talk less and do more. When I started Vetta Sales Consulting, I didn't realize how much I missed coaching or...

Inspiration for my posts comes from my relationships, engagements with clients, experiences, and past.  My goal is not to “just post”, it...